ABOUT
The Alerting Authority is a consultancy business that offers leadership, training, resources, and subject matter expertise regarding mass notification strategies.
Eddie Bertola
Eddie Bertola is the founder of The Alerting Authority and is a national subject matter expert in mass notification strategies and policy, missing person alerts, and both opt-in and opt-out communication tools. He has written multiple nationally accredited training courses. He worked for the California Highway Patrol for fifteen years and is now a Police Officer in Pea Ridge, Arkansas, a member of the Arkansas Troop L Child Abduction Response Team and the FBI Task Force for Child Exploitation and Human Trafficking. Eddie holds a master’s degree in organizational leadership.
Jeannette Sutton
Jeannette Sutton, PhD, specializes in disaster and risk, with a primary focus on online informal communications, and public alerts and warnings disseminated via terse messaging channels. Much of her research investigates the evolving role of information and communication technology, including social media and mobile devices, for disaster preparedness, response, and recovery.
She is the founder of The Warn Room, LLC.
Dr. Sutton's research has been published in the Proceedings of the National Academy of Sciences; the Bulletin of the American Meteorological Society; Journal of Contingencies and Crisis Management; Weather, Climate and Society; Information, Communication, and Society; and Health Communication. She is also a current member of the Committee on Effective Communication of Weather, Water, and Climate Information (CECWCI) of the American Meteorological Society and an Associate Editor for the Natural Hazards Review and Weather, Climate, and Society. Jeannette holds a PhD in sociology from the University of Colorado, Boulder and completed her postdoctoral training at the Natural Hazards Center, University of Colorado, Boulder.
